The news: Amazon set strict pricing rules for its soon-to-be-launched Low-Cost Store, which the retailer is relying on to blunt Temu’s growing influence, per The Information.

• The most expensive categories—for items like sofas—will have a maximum eligible price of $20, while prices for items like jewelry and bedding sets are capped at $8 and $9, respectively.
• Product listings that exceed those price points will be deactivated, and sellers directed to sell on Amazon’s regular marketplace instead.