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Learn More →Canada CTV and Digital Video 2025
Viewership Continues Its Shift From Linear to Digital
About This Report
Digital video keeps expanding as more viewers shift to streaming and mobile gains ground. Growth spans every generation, even as cord-cutting accelerates and reshapes how audiences spend time on the biggest screen in the home.
Digital video viewership keeps rising, driven by mobile use and more connected TVs (CTVs). But shifting habits and cord-cutting are fragmenting attention, forcing media buyers to navigate a fast-changing landscape.
This deck covers:
- Digital video and smartphone video user forecasts
- Connected TV (CTV) viewer forecasts
- Top digital video platforms in Canada
This deck can help you: develop media strategy and allocate budget for campaigns (brands, agencies)
authors
Paul Briggs
Contributors
- Ross Benes
- Senior Analyst
- Madan Kumar
- Copy Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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