Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →For Gen Z, a streaming subscription is a one-show commitment
Retailers should rethink email strategies as AI tools loom
How to build a GEO strategy without buying into the hype
Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
About
Social Media Update Q3 2022
TikTok Copies BeReal, Instagram Shifts Commerce Strategy, YouTube Courts Creators
Executive Summary
This is the latest installment in an ongoing series of updates for the major social media platforms; for the first time, we’re including updates for YouTube as well. The goal of each report is to provide a summary of key developments and their implications for marketers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How do TikTok’s, Instagram’s, and Snapchat’s BeReal clones stack up?
- How are the mounting Elon Musk problems affecting Twitter’s business?
- How is YouTube using creators to help grow Shorts and shopping?
WHAT’S IN THIS REPORT? Key developments for Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube during Q3 2022, and how brands and marketers can navigate those changes.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Instagram’s social commerce pivot (which includes removing the Shopping page) comes amid a slowdown in social buyer growth. We expect US social buyers to rise by 5.9% to 102.6 million in 2022.
authors
Jasmine Enberg, Jeremy Goldman, Zak Stambor
Contributors
- Daniel Konstantinovic
- Analyst
- Rachel Wolff
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com