Executive Summary

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

Key Question: What is the outlook for retail ecommerce sales at the product category level in Brazil?

KEY STAT: Food and beverage will be the fastest-growing category in Brazil this year—and through 2026—as local players continue to scale their digital operations within this segment to keep pace with rising consumer demand.