Executive Summary

As TikTok faces a potential ban in the US, other governments are also cracking down on the app. Billions of ad dollars are on the line, and marketers around the world need to be prepared to adjust their strategies.

Key Question: How likely is it that TikTok will be banned in countries outside of the US, and how should marketers prepare?

KEY STAT: Over a dozen countries have full, partial, or public sector bans on TikTok, including in several of the platform’s key markets.