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Learn More →Upfront TV and Digital Video 2022
A Return to Normalcy for a $20 Billion Market
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Table of Contents
Key Points
Digital Video Fuels Upfront Spending Gains
Return of Live Events and Macroeconomic Trends May Shake Up Upfronts
How Advertisers Can Prepare for Shifts in the Upfront and Scatter Markets
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Following a few turbulent years, upfront TV ad spending will maintain momentum from last year.
Table of Contents
Key Points
Digital Video Fuels Upfront Spending Gains
Return of Live Events and Macroeconomic Trends May Shake Up Upfronts
How Advertisers Can Prepare for Shifts in the Upfront and Scatter Markets
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
Following a resurgence in advertiser commitments during last year’s upfronts, TV networks will maintain momentum.
3 QUESTIONS THIS REPORT WILL ANSWER
- How much money will advertisers spend during the upfronts?
- How do advertisers feel about the return of live upfront events?
- Will advertisers adopt new measurement strategies for their upfront deals?
WHAT’S IN THIS REPORT? Our latest forecasts for upfront TV, digital video, and CTV ad spending.
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KEY STAT: US TV upfront ad spending will be flat at $19.21 billion in 2022–2023.
authors
Ross Benes
Contributors
- Whitney Birdsall
- Senior Forecasting Analyst
- Evelyn Mitchell
- Analyst, Digital Advertising & Media
- Peter Newman
- Senior Forecasting Analyst
- Christina Obolenskaya
- Associate Analyst, Executive Interviews
- Chuck Rawlings
- Senior Researcher
- Paul Verna
- Principal Analyst
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