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About
US Connected TV Advertising Forecast 2022
How Netflix and Disney+ Will Help Fuel a $21 Billion Field
Executive Summary
As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Ad spending is still much smaller on connected TV (CTV) than on linear TV, but the gap is closing.
3 QUESTIONS THIS REPORT WILL ANSWER
- How much money will advertisers spend on CTV?
- Which companies are receiving the most CTV ad revenues?
- How is CTV viewership changing?
WHAT’S IN THIS REPORT? An examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewer forecasts.
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KEY STAT: This year, US advertisers will spend $21.16 billion on CTV, an increase of 23.0% over 2021.
authors
Ross Benes
Contributors
- Zach Goldner
- Forecasting Analyst
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Peter Newman
- Senior Forecasting Analyst
- Chuck Rawlings
- Senior Researcher
- Paul Verna
- Principal Analyst
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