Secondhand apparel delivered its strongest annual growth since 2021 last year: The category is poised to continue its up-and-to-the-right trajectory as tariffs push up the price of new clothing.
Advertisers are stepping back from TikTok: CPMs fell significantly YoY, but advertisers should focus on diversification, not total abandonment, for the best results.
Agentic AI features turn the suite into a strategic platform for enterprises—automating content and campaign work once handled by human creatives.
Snapchat unlocks prime film, TV ad potential: A new study found that Snapchatters are highly receptive to brands advertising around this content.
These deals aren’t just PR—they’re lifelines for companies under pressure to commercialize AI fast, with Nvidia providing the hardware and software edge to do it.
LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.
On today’s podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style® Jacynth-Bassett.
Economic uncertainty ate into General Mills’ quarterly results: Consumers’ sharp focus on value is causing them to consume fewer snacks.
Alimentation Couche-Tard is determined to buy 7-Eleven parent Seven & i amid c-store headwinds: The two companies are discussing divestitures, but antitrust concerns could scuttle the deal.
The Nintendo Switch 2 is set to launch later this year. Though a firm release date has not been set, it's positioned to sell millions of units and put a whole generation of new Nintendo games in front of worldwide audiences.
Streaming TV keeps growing, but so does the challenge of reaching viewers. With audiences constantly switching between platforms, old TV advertising methods fall short. A more precise, audience-first approach—borrowed from search and social marketing—is helping advertisers keep up.
Forever 21’s long-shot plan to emerge from bankruptcy involves copying Shein: The fast-fashion retailer plans to adopt an ecommerce-only model if it fails to find a buyer to manage its stores.
Trump reshapes the FTC: President Donald Trump fired two Democratic commissioners, triggering legal challenges and shifting the agency’s focus from Big Tech oversight to tech censorship investigations.
31% of workers are sabotaging AI efforts, revealing the deep disconnect between C-suite vision and frontline reality. Support, training, and alignment are needed.
From partnership matching to payments, its AI agent slashes the nine-hour grind of creator outreach to five minutes.
When Southwest Airlines announced they were charging for bags, Amtrak posted on X, “Guess we’re the only ones doing free baggage now.” The post, followed by more info on Amtrak’s baggage policy, is an example of what Amtrak senior manager of social media Nicolle Lopez calls its infotainment strategy, designed to educate and entertain at the same time.
GenAI is playing a bigger role in the shopping experience: Consumers are turning to AI tools for product recommendations, research, and inspiration.
US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.
Cash App launched a national marketing campaign highlighting its new banking products.