“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.
Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.
Netflix sells out WWE Raw sponsorships: Ad inventory is booked for months, proving brands see value in wrestling.
McDonald’s turns to AI to streamline operations, bolster customer experience: But it isn’t clear how much the technology will translate into increased sales.
AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.
Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.
Shareable prompts and smarter reasoning controls aim to break silos and boost teamwide AI adoption across departments.
This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.
Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.
Mobile ad fraud is evolving: A new scheme exploited bid requests and fake installs, highlighting why marketers must invest in fraud detection to protect ad spend.
Retailers announced over 45,000 job cuts in January and February: Most resulted from bankruptcies, but the uncertain environment could drive more companies to cut costs.
We explore best practices for optimizing acquisition costs.
Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers
Costco’s sales spiked in February: The company’s ability to offer value—and possibly its commitment to DEI—boosted sales during a difficult month for retailers.
The expense management platform can help Amex appeal to small businesses that want all-in-one offerings
The move helps cement crypto’s long-term future, but the industry still has hurdles to overcome before mainstreaming
Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.
David’s Bridal is the latest retailer to rely on a third-party marketplace to shore up sales: Like Walmart and Best Buy, it adopts an “asset-light” model to expand inventory—and ad sales—while minimizing expenses.