Apple’s global iPhone base creates a logged-in ad ecosystem where identity, intent, and commerce never leave Apple’s rails.
Saks Off 5th’s struggles show that clear value and disciplined assortments fuel off-price growth more than brand pedigree.
WPP Production is centralizing execution to serve today's always-on world of content creation.
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
Spotify sports podcast listening jumps 358% after games, outpacing pregame gains and opening a bigger ad window beyond live TV.
AI filters, mail privacy protection, and inbox fatigue mean newsletter success hinges on precision, not send volume.
Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.
AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.
In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
Brands like Levi’s and VF face rising costs—and are starting to pass them on.
CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.
It’s at 29 billion videos and growing, yet 1% of content captures 91% of viewing time, squeezing organic discovery.
Assigned seating and other fees may boost earnings, but blur what set the airline apart.
IAB projects a 9.5% US ad-spend rise in 2026 while AI agents scale performance, retention, and automation.
Scout turns answers into ad inventory, using Yahoo’s data scale to fund free AI discovery.
The brand is banking on price, simplicity, and selection to win cautious consumers.