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Future-Proofing Retail Media for the Next Chapter
As Retail Media Moves Beyond Its Boom Phase, a Strategic Evolution Is Necessary
Retailers that set out to become media companies during retail media boom times are facing a reality check: YoY ad spending has slowed, leaving the landscape dominated by just a few retail media networks (RMNs). To withstand a leaner era, RMNs must evaluate their organizational structures, uplevel their media expertise, and carefully plan their next moves.
Key Question: What key challenges are RMNs facing as they prepare for the next phase of growth?
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Key Stat: More than two-thirds (66%) of advertisers say that a connected strategy across retail media, loyalty, and merchandising teams is one of the most important services RMNs can offer.
authors
Sarah Marzano
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