The positioning: Men’s Wearhouse has rolled out its “American Bespoke” collection nationwide, which features fabrics and fits from its Made-in-USA specialty tailoring program. Created in partnership with designer Joseph Abboud, the collection is crafted entirely in-house at the company’s factory in New Bedford, Massachusetts.

Why it matters: The timing couldn’t be more fortuitous.

• While the collection has been in development since last year, the Trump administration’s recently implemented 10% universal tariffs—which are expected to raise the cost of many imported consumer goods—have given Made-in-USA offerings like American Bespoke new relevance, per Retail Dive.