The news: Wayfair is doubling down on its brick-and-mortar strategy by announcing plans to open its second large-format store next year in Atlanta.

• The store will be located in The District at Howell Mill shopping center, a high-visibility location along I-75, ensuring it catches the attention of commuters traveling between Buckhead, Midtown, and downtown Atlanta.
• That mirrors the approach Wayfair took with its first large-format store, which is located in a prominent strip mall visible from a heavily trafficked expressway in Wilmette, Illinois, just north of Chicago.

The retailer is also set to debut the first brick-and-mortar location of its upscale Perigold brand this spring in Houston.