Its pharma ad lawsuit against J&J’s promotions lands amid rising enforcement and shrinking tolerance for bold claims.
Novo’s drug candidate CagriSema lagged Lilly’s Zepbound in weight loss trials, sending Novo shares down 15% and widening Lilly’s market lead.
Paramount's richer amended bid for WBD intensifies pressure on Netflix, adding political and planning risk to streaming’s future.
It turns TV home screens into performance media, nudging budgets beyond in-stream video.
Milano Cortina delivered the strongest Winter Olympics viewership in over a decade across streaming and linear TV, proving the value of live sports.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
It acquires Cavalry and MangoAI to merge creation, deployment, and AI optimization in one loop
Nano-influencers drive higher rates than celebrities, pushing brands to weigh broad reach vs. ROI.
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
A TransUnion study shows where cracks may form.
The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.
Banks should have a crisis plan ready.
“Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we're going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.” As retailers wrap up their analysis of the 2025 holiday season and begin planning for 2026, here’s how consumer behaviors are evolving across channels and what this means for future holiday strategies.
A Deloitte study argues that life stage is a more relevant bucket.
Trump pivots to new duties, muting a hoped-for $13 billion retail lift and prolonging uncertainty.
TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.
Retail media networks rely heavily on first-party data, but those datasets capture only part of the customer journey. As advertisers push for broader reach and measurement, gaps in that data are becoming harder to overlook.
Deep Galaxy AI integration may shift behavior toward AI-led discovery and commerce.