42% of UK/US B2B tech CMOs say declining performance from traditional search channels is driving them to adapt for generative engine optimization (GEO) and zero-click search, tied with the 42% who say AI is changing how buyers discover and evaluate brands, according to a December report from 3Thinkrs.
Sharp pricing and steady innovation keep sales rising while its peers stall.
Nearly half of its store openings this year will be for its value-oriented No Frills and Maxi banners.
For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.
Streaming sports programs soared 52% YoY in Q1 2026, forcing brands to chase growth beyond linear with balanced media planning.
WBD’s sale to Netflix or Paramount carries theatrical stakes; release strategy and streaming economics hang in the balance.
The retailer is betting on Levi’s brand heat to lure shoppers, while the denim company expects Target’s reach to support its lifestyle ambitions.
OpenAI teams with BCG, McKinsey, Accenture, Capgemini as AI shifts from pilots to integration.
94% of users think they encounter genAI online, but just 44% can spot it, fueling the need for labels and tougher brand transparency.
The tool lets brands spin 30-second tracks from text, photos, or videos, threatening stock libraries and startups.
43% of shoppers worldwide say difficulty assessing product quality is the main reason they avoid buying certain products on online marketplaces, making it the leading barrier to purchase, according to a January report from ChannelEngine and Sapio Research.
The Supreme Court has ruled that most of President Donald Trump’s tariff policies, which were imposed under the International Emergency Economic Powers Act (IEEPA), are unconstitutional.
However, getting shoppers to check out is more challenging as deal-hunting becomes the norm.
Experian, Insurify, and Tuio have launched apps that let consumers compare quotes and explore coverage through conversation.
Catastrophe losses are an expected cost of doing business—but climate change is making them harder to model.
Its roadmap signals a growing digital-only threat to high street banks.
AI search adds shoppable carousels to community threads, testing whether intent can turn into transactions.
Rising net charge-offs raise concerns about the Aussie platform’s consumer financial health.