Fintechs trying to assess BNPL and loan risk for subprime populations now have a new tool.
Doctors must reassert personalized nutrition advice, while food brands should highlight their better-for-you offerings.
Convenience and drug savings will attract some consumers, but Amazon hasn’t yet been able to disrupt the pharmacy space.
The FDA denied an application for its flu vaccine, deepening regulatory doubt and complicating forecasts for vaccine-driven revenue growth.
Consumers show cautious interest, but only if tools are clinically validated, transparent, and privacy secure.
Premium streamers beat YouTube on attention as Netflix and HBO Max scored an attention rate of 26% vs. YouTube’s 18%, challenging spend priorities.
Gaming’s 42% jump and ChatGPT’s ad push signal a 2026 reset.
Roku wins in Q4 with $1.4 billion in revenues and 145.6 billion streaming hours, cementing its CTV scale and ad growth edge.
HBO, Netflix, and Apple use companion podcasts to fight churn, turning fandom into hours of opt-in engagement.
Value menus and nostalgia-fueled promotions drove 2025 gains, even as food costs surged.
Tariff strain and US volatility are pushing both companies to focus on international markets.
On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.
Engagement peaks at 1 to 3 minutes, dips at 3 to 5, then rebounds, challenging the “shorter is better” playbook.
From drafts to tunable feeds, platforms are using small updates to boost engagement and meet user expectations.
59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.
The world’s biggest You-Tuber pioneers influencer-branded financial products
TD Bank is pushing the human touch as it spends heavily on technology.
Crypto is increasingly mainstream, but community banks could be playing with fire.
On February 20, eBay’s updated user agreement goes into effect, banning third-party AI agents that autonomously buy for consumers, targeting the emerging “buy-for-me” tools designed to handle discovery, decisioning, and checkout.
On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.