Dollar General's retail media network DG Media Network is leveraging its massive physical footprint and growing digital capabilities to create a unique offering for advertisers seeking to reach rural and suburban America.
Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.
Joybuy, the Chinese ecommerce retailer’s UK site, is scheduled to launch in March.
Algorithms now shape most ad spend: Decisioning is expanding beyond targeting, increasing scale while adding opacity across planning, execution, and measurement.
Gen Z alcohol abstinence dropped by as much as 10 percentage points in Italy and 9 in the UK YoY, according to a December report from IWSR.
Winning back shoppers will require sharper value, better stores, and stronger loyalty.
Emotion won at the Super Bowl as Ring, Budweiser, and Amazon topped iSpot rankings by pairing heart, nostalgia, and humor with brand recognition.
Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.
YouTube TV is rolling out genre-specific options to curb churn, betting viewers prefer cheaper, targeted bundles over bloated pay TV.
Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.
From ai.com to Claude and coders, AI ads led engagement, overtaking beer, autos, and other legacy categories.
It’s a Reddit-like hub for AI agents to debate and upvote, but early data leaks and fake accounts expose big security gaps.
Shoppers are open to AI help but will abandon carts after bad suggestions, showing personalization outweighs novelty.
Unions’ no-confidence vote underscores frustration as margins lag far behind Delta and United.
YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Offering financial support through customer life stage journeys is part of the play.
It adds embedded investing in partnership with Atomic.
These days, top 10 banks don’t say that way for long.