Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.
Roundel joins OpenAI’s pilot to capture high-intent AI shopping moments.
Amazon’s Twitch platform is testing pause ads as 51% of viewers act on them, betting on less intrusive formats to drive livestream reach.
As conversational AI becomes a new entry point for discovery, advertisers are rethinking how relevance and usefulness show up in these environments. Roundel’s pilot with OpenAI offers an early look at what user-first advertising could mean inside AI-driven conversations.
Most AI users feel more productive, but faster cycles raise intensity, multitasking, and hidden strain.
Estée Lauder sued the retailer over counterfeits, alleging lax oversight.
Reddit is entering its yield phase; new leadership hires and AI tools aim to convert strong engagement into scalable, higher-value ad revenues.
The company will spend $600 million on marketing, innovation, and value initiatives as it prioritizes growth over market returns.
An AI assistant builds carts from lists or photos, shifting brand power from shelf space to algorithmic visibility.
The Dutch brewer's planned job cuts and AI-driven efficiency push highlight structural demand shifts in mature beer markets.
Live football still concentrates attention at scale: Super Bowl LX delivered historic reach across platforms despite a modest YoY decline.
Tech players ramp up capex, betting massive data centers will turbocharge ads and automation despite investor jitters.
Half its founding team is gone, raising doubts about Grok’s pace as rivals lock in enterprise AI deals.
More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.
2025 beat expectations, but December softness hints at mounting household strain.
CEO Michael Fiddelke is moving swiftly to spark growth after 12 quarters of sluggish sales.
Early ChatGPT ads favor learning over ROI; high CPMs and limited measurement skew participation toward brands buying influence and insight.
After a bruising Q3, Fiserv’s new strategies show a path forward.
Bilt customer received Wells Autograph Visa regardless of enrollment.
Shoppers using BNPL for essentials versus discretionary spending are displaying different levels of resiliency.