Search users are up 30% YoY, validating its shift to AI answers and setting the stage for new ad and data revenues.
For marketers targeting financial services audiences, understanding the neobank landscape reveals where consumer banking behavior is heading and how to reach customers who increasingly manage money through apps rather than branches.
Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
The retailer is looking to make early inroads with younger consumers.
Job fears hit lower-income consumers hardest, making retail demand more uneven.
Targeting consumers trying to finance groceries and bills, Zip underscores the BNPL use divide.
Affirm’s success with card adoption and promotions was tempered by rising delinquencies and charge-offs
As the fastest growing demo in the US, Wells can pick up serious deposits with an engaged base.
Two recent forecasts expect tepid growth in Q1, though we expect sales to accelerate on affluent demand.
The cash-pay discount hub will offer fewer drugs than GoodRx and have limited reach, but drugmakers must still promote it to drive prescription volumes, especially for uninsured drugs.
Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.
Novo’s Big Game spot can help reinforce the Wegovy pill’s credibility against copycat compounded versions.
Midi Health’s growth shows sustained focus on women’s care can fuel digital health trust and scale.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.
Live sports command major leverage; NBCUniversal is using scale and bundling to defend pricing power as sports rights costs surge and distribution fragments.
Legal scrutiny, rising rivals, and fading China relevance are testing its turnaround.
51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.